Last Updated on June 23, 2025 by Angel Melanson
For a large percentage of the population, Horror is something they engage with passively, most notably around the Halloween season. For a great many of us, though, Horror is more of a lifestyle than an occasional, twisted bit of enjoyment. Perhaps rivaled only by hardcore comic book fans, the horror lovers of the world are extreme in their appreciation of the genre. That love tends to extend beyond the screen.
Like all great horror stories, this one starts with Halloween, both the holiday and the film that changed the game. In the late '70s, John Carpenter introduced the world to Michael Myers. But it wasn’t just the eerie score or the rising body count that haunted audiences, it was the mask. That pale, expressionless face became an icon almost overnight, and fans didn’t just want to watch Myers, they wanted to own a piece of him. Not just to wear on Halloween, but to own, display, and preserve as part of horror history.
Horror masks capture the essence of cinema’s most iconic villains in a way no poster or action figure ever could. Slip one on, and you're not just a fan, you're stepping into the role of the monster. That transformative power is exactly why masks hold such a revered place within horror collecting culture.
Mad About Horror has made it their mission to become the UK and Europe’s leading destination for horror masks. From classic latex designs to cutting-edge injection-moulded creations, their range is carefully curated for serious collectors, professional cosplayers, and skilled rehaul artists alike.
The internet is a bottomless pit and quality can be hard to come by. Curation isn't as much of a thing in the Amazon age. Horror fans appreciate authenticity, and that's why websites like this with actual, dedicated humans putting in the work to find the good stuff matter.
Hardcore fans know exactly what they’re after. Maybe it’s the clean, emotionless mask from the original Halloween or the scorched, weathered version from the later sequels. Mad About Horror makes it easy to spot the difference, offering clear, curated options that cater to every era. Mind you, this is just one franchise. They've since expanded to flesh out similar lines for other iconic franchises, such as A Nightmare on Elm Street, Texas Chainsaw Massacre and Horror’s modern it-boy Art the Clown from Terrifier, just to name a few.
Curation is at the core of Mad About Horror’s identity. Rather than offering an overwhelming catalogue of generic products, the brand takes a carefully considered approach by selecting only the most authentic, high-quality horror masks and collectibles. Every piece is chosen with purpose, ensuring it meets the expectations of serious collectors and passionate fans alike.
This attention to detail extends beyond the store itself. Through their weekly Mask Monday feature, Mad About Horror shares insights into specific designs, highlighting what makes each mask special. It’s not about stocking everything, it’s about showcasing the best, and helping fans connect more deeply with the genre through expertly curated content and products.
They were also the first UK retailer to bring in Trick or Treat Studios products, a name the horror community will surely recognise. Their reputation for producing high-quality, officially licensed masks is second to none.
“The horror community is at the heart of everything we do,” said Trick or Treat Studios art director and lead sculptor Justin Mabry. “As the global demand for Horror masks continues to rise, we've had the chance to expand our range and reinvest in developing new, collectible pieces that fans are genuinely excited about. Partnerships with official stockists like Mad About Horror help us stay in tune with the UK community, build trust with fans, and grow in ways that keep the spirit of horror collecting alive.”
That spirit of community, quality, and curation is what sets Mad About Horror apart. Before they came along, many of these coveted items were difficult or prohibitively expensive to get in the UK. Now, horror fans across Europe have a trusted, year-round destination. It’s a haven for rehaulers, (fans who modify base masks with custom paint, hair, and finishing to achieve screen-accurate perfection). Of course, a great rehaul needs a strong starting point, and Mad About Horror provides just that.
From Chucky to The Evil Dead and Beetlejuice, their collection now spans decades of horror icons. Masks are truly just one part of the equation, they carry a full range of collectibles to help fans build out their dream setups. You’ll also find premium action figures from NECA, stunning statues from Sideshow Collectibles, and loads of other high-end horror merch, all handpicked by people who live and breathe the genre.
What began as a niche online store is now the UK’s leading destination for horror masks and collectibles, giving British and EU fans access to the same kind of high-end horror collecting experience US fans have enjoyed for years. From every iteration of the Michael Myers mask to the most obscure entries horror has to offer, Mad About Horror has built a library that caters to collectors, not just trick-or-treaters.
However, the other major side of Mad About Horror lies in their Halloween offering. Importing extremely rare animated Halloween props straight from the US, and in doing so, bringing America’s over-the-top Halloween culture to Europe. And this isn’t watered-down horror, either. Mad About Horror leans into the grisly and the gory, offering hyper-detailed masks, lifelike props, fake limbs, disturbingly realistic bodies, and aforementioned life-size animatronics.
True to their brand, each piece is carefully curated, selected not just for shock value, but for quality, craftsmanship, and sheer impact. Their Halloween range is a growing showcase of the most intense and immersive horror products available. And a big reason why Mad About Horror continues to lead the charge in making year-round horror collecting a reality across the UK and Europe.
Horror fans can check out what they have to offer at Mad About Horror’s website.
